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30 Days Of E-Commerce Testing - Day Four!

Day Four
Find and share a useful video on youtube about ecommerce testing.

I thought instead of a testing video, I’d take a look at a marketing video about e-commerce.

Courtesy Marketing 360.

I kinda hate marketing to be perfectly honest.

BUT

Quality means different things to different people in your organisation, and it’s important to know - what’s important to marketing? How does it affect the way I test?

Here’s a couple of things I learned from watching this.

  1. External systems
    It might be common for an e-commerce site to use a third party shopping cart, like Shopify. They are also likely to use a CRM like Salesforce.
    This information changes what I might test, and how I’d prioritise testing.
    For example, I probably don’t need to focus too much on the functionality of the shopping cart, if it’s handled by a third party.
    I *do* need to test our integration with that third party, though. Similarly, if we’re using a CRM, I want to test our integration with that.
  2. Reviews
    One thing this marketing guru points out is the importance of customer reviews. Good customer reviews on a  product page can (apparently) increase sales up to 400 per cent!!
    The ‘review’ section of a product is not one I’d have considered important. A kind of ‘great if it works, we’ll fix it later if it doesn’t’ kinda deal.
    But this information makes me think maybe it’s more important than I give it credit for. The review function needs to be easy to find, use, and of course, it needs to work.
  3. Schema markup testing
    Products should have enough schema markup to make them appear nicely in Google search results. If done properly, there can be enough information that Google will present it nicely to the end user.
    Google has a tool you can use to test this - https://search.google.com/structured-data/testing-tool/u/0/
    Try firing up the tool, and seeing what it does with the following URLs:
    https://www.briscoes.co.nz/electrical/personal-care/hairdryers/1074934/Vidal-Sassoon-Essential-Styling-Pack-Hairdryer-VSD285A.html (A nice result)
    https://www.jbhifi.co.nz/computers-tablets/ebook-readers/kindle/kindle-paperwhite-high-resolution-wi-fi-ereader-black/319936/ (Not so nice)

So, ah, yeah! I learned something. Thanks marketing guy!

- JE