Shopping Cart Abandonment: What are some common ways of handling this issue?
I haven’t forgotten about 30 days of e-commerce, I swear.
A bit of illness and a few intense work days have put me behind :)
So, you know, maybe it will be sixty days of E-commerce, but oh well.
Shopping Cart Abandonment!
The good thing is, I’m an expert in this, I abandon my shopping carts all the time.
In both E-commerce and at the supermarket.
Here’s a couple of things I notice happen:
- An email the next day saying “Hey, you still have items in your cart!” This is cool, it reminds me incase I’d forgotten about it.
- An email a week or so later saying “You didn’t complete your purchase, here’s a discount code” This is cool too - a good way to encourage people to complete their otherwise forgotten purchases.
- Another feature of an abandoned cart email is a time limit. “We will remove from your cart in three days”, or, “One of the items in your cart is about to sell out.” This sense of urgency is a good way of increasing cart completion!
Of course, none of this happens when I’m actually in the supermarket…